What do you think will be the future codec or not?High Efficiency Video Coding (HEVC) is a video compression standard, a successor to H.264/MPEG-4 AVC (Advanced Video Coding) that was jointly developed by the ISO/IEC Moving Picture Experts Group (MPEG) and ITU-T Video Coding Experts Group (VCEG) as ISO/IEC 23008-2 MPEG-H Part 2 and ITU-T H.265.[1][2][3][4] MPEG and VCEG established a Joint Collaborative Team on Video Coding (JCT-VC) to develop the HEVC standard.[1][2]
HEVC is said to double the data compression ratio compared to H.264/MPEG-4 AVC at the same level of video quality. (from Wikipedia)
You can increase the compression?